These include images, scripts and custom fonts that you may come across on websites on the web, each of which will eat your data and use up battery life. As well as offering standard ad- and tracking-blocking capabilities, Purify allows users to block other features that can eat data or drain your device battery. Purify is a simple yet effective ad blocker for iOS that provides something a little different to the apps mentioned above. An in-app purchase blocks several elements, such as both advertisements and tracking widgets. However, you can only block one element at a time in the free version. Whitelist your favorite websites, which allows ads on the site, and 1Blocker is also capable of blocking trackers, social media links, comment sections, and other areas of a website that might slow download speeds. It is free to download and easy to configure. There is also a £1.99 Pro variant available which used to be a popular ad blocker but as it went against Apple’s Terms & Conditions so the feature was removed. There is also a choice to block social media widgets accessed from any other site on Safari. Trackers that are built for targeting personalized ads to the users are also blocked while using AdGuard. If there is not a pre-made filter available the user can create it in the app with a few clicks. There are almost 50 filters built in the app, allowing the user to see exactly what he wants and not the rest. AdGuard is one of the favorite free and best ad blocker apps for iOS not only due to its clarity but also due to its customized option.
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